Because everyone else on Medium seems to be writing these things:
I’ve seen a lot of people — and they’re usually blokes who write lots of ‘awesome’ marketing content. I’ll write something another day on the topic of ‘content marketing’ and how your business is most likely being ripped off by near-illiterates, but today the topic is writing columns/blog posts/newsletters/other collections of words that aren’t shit.
1 Have an idea of what you think before you pick a topic and start writing
I write a media criticism newsletter every day and that means coming up with a lot of ideas. If you think of something, jot it down in a phone note, in a paper notebook, or in the drafts of your Substack/WordPress/Medium account.
Don’t start writing without knowing what you want to say. Bullet-pointing out a rough structure can be really helpful, but if you’re really fired up you might not need to do that.
2 Don’t bore us, get to the chorus
When Nile Rodgers and Bernard Edwards were writing Chic’s classic hits, they had a rule, “Don’t bore us, get to the chorus.” That meant they hit listeners with the hook straight away. Use that principle with your writing; hit the reader immediately with a line that’s arresting and will hold their attention.
3 Get in, get out — the Pixies principle
Pixies didn’t write five-minute songs. If a song only needed 2 minutes to say what it needed to say, that’s how long it was. Don’t write 800 words when 500 words will do.
And that’s it. I’ve said what I wanted to say on this topic and this post is done.